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Chances are your social media programs are running on autopilot at this point. You develop and post content, maybe even pull and look at the metrics, make a few modifications and then repeat. During a recent training I completed through the American Marketing Association, I was reminded of the importance of going back and updating our social media strategy and doing a complete audit at least once a year, as the tools, trends and consumer behaviors continue to evolve. Here are six tips to consider as you conduct a Spring Social Media Audit:
Re-evaluate your target audience: Understanding your target audience is crucial to creating effective social media marketing strategies. While you likely went through an exercise when you started social media for your organization in determining your audience, have you done it lately? Determining the demographics, interests, and behaviors of your target audience ensures you are creating content that resonates with them.
Create a content calendar: Don’t confuse a pattern or habit with an action content calendar plan! It is key to plan and schedule your content based on major themes and in response to industry trends to ensure consistency and relevance. This will help you stay organized and avoid last-minute rushes to create content.
Utilize visual content: Are you using the same old graphics, post after post? Visual content such as images, videos and infographics are more engaging and shareable than text-based posts. Make sure to use high-quality visuals that are relevant and visually appealing to your audience.
Leverage Influencer Marketing: Sometimes it’s not just what you know, but who you know! Influencers can promote your products or services to their followers and help you establish a stronger online presence. Partner with influencers in your industry to reach a wider audience and gain credibility.
Engage with your followers: Hopefully you are monitoring your accounts, but are you actually engaging with your followers? Respond to comments, messages, and mentions to build relationships with your followers and show that you value their feedback. This will help to increase brand loyalty and customer satisfaction.
Track your results: There is so much to be learned from metrics tools related to what resonates with your target audiences. Use social media analytics to track the performance of posts, graphics and get feedback on times to post.
No matter how good your planning was when you launched your social media presence, it is key to make sure you continue to evaluate your strategy. If you are interested in a free social media audit, reach out AOE today!