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If a picture is worth a thousand words, how many is a video worth?
With 90% of online customers reporting that they find videos helpful to their decision-making process, this valuable marketing tool is a must have to remain competitive.
AOE can help you tell a compelling story though video with our production and editing services.
For some inspiration, check out our YouTube channel.
Video Production
Whether you’re answering questions about your industry, spotlighting your services or products or providing helpful how-to advice, videos are a crucial part of the selling process—and that includes selling your brand to your audience. From illustrated whiteboard videos to project award slideshows, AOE can offer you countless customizable options.
Key Resources
FAQs about Video Production
What is video production?
Video production is the process of creating videos that combine visuals and audio to communicate messages, tell stories or promote products and services effectively.
Why is video production important for businesses?
Video content is one of the most powerful tools in today’s digital landscape. Over 90% of businesses use video as a marketing tool to achieve goals such as increasing brand awareness, improving customer engagement and generating leads. With over 96% of users watching videos to learn about a product or service, video production can significantly enhance a business's communication and marketing strategy.
What is the typical timeline for completing a video production project?
On average, one minute of produced video requires two to six hours of work—not counting outliers, such as animation. However, this varies depending on the complexity and type of video, as well as the amount and quality of assets provided up front, such as a script, graphics, voiceover files or background music files. For example, a short social media video often takes less time than a detailed explainer or educational video. Typically, social media videos are kept under one minute for better engagement.
What are the key stages of the video production process, and how are clients involved?
The video production process includes the following steps, with clients actively involved at each stage:
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Initial Needs Assessment: Understanding the client’s goals and audience.
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Asset Assembly: Gathering required visuals, voiceovers and other materials.
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Script Writing: This can be done by either the client or the production team.
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Storyboarding: Drafting a visual plan to outline the video’s flow and key scenes.
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Video Editing: Arranging clips, adding transitions and pacing the sequence.
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Voiceovers (recorded or AI-generated): Adding narration or dialogue as needed.
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Background Music and Sound Design: Ensuring the right tone and atmosphere.
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Client Reviews and Revisions: Incorporating client feedback to refine the video.
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Final Export and Delivery: Providing the high-quality finished product to the client or assisting them in posting it.
How can we ensure high-quality results in our video production?
High-quality results are achieved through the use of professional-grade editing software, carefully selected stock images or custom visuals, and attention to detail in every stage of production. Client feedback is critical throughout the process to ensure the final product aligns with their goals and brand identity.
What are videos typically used for in marketing and business?
Videos serve a wide range of purposes. They are effective in building brand awareness by showcasing your mission, values and products through engaging content. They also drive sales, with 87% of marketers reporting a direct increase in sales thanks to video content. Additionally, videos are powerful for generating leads, as 90% of marketers say video marketing has helped them attract new customers. They can explain products or services through demonstration and explainer videos, helping customers understand how or why to use a product or service. Moreover, videos can position a brand as a thought leader; educational and expert interview videos establish authority in your field and build trust.
What types of videos are most effective for associations?
Here are some of the most effective types of videos for associations and their purposes:
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Brand Videos: Highlight your values and humanize your organization.
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Explainer Videos: Showcase why your product or service is the best solution for customer needs.
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Demonstration Videos: Guide viewers through how to use a product or service.
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Case Study Videos: Share successful projects or client testimonials.
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Educational Videos: Provide training or informative content to your audience.
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Expert Interview Videos: Strengthen your thought leadership and showcase expertise.
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Announcement Videos: Share updates, launches or big news creatively.
How do I begin my video production project?
Reach out to us, and we’ll guide you through every step of the process. Whether you need a promotional video, an explainer or something entirely unique, our team of experienced professionals will tailor the production to fit your exact needs and goals.