AOE
Webinars

In this webinar, ACI Foundation Assistant Director Tricia G. Ladely goes over all the fundamentals needed to be a successful and productive project manager. She highlights initiating a project, managing stakeholders and everything needed for effective communication.

Protecting and building your brand is more important than ever. In this digital era, brands are face-to-face with an array of marketing trends and challenges. Our goal is to arm you with data-driven content marketing tactics that are strategically designed to reach and influence your target audience and to ensure you are ready when a crisis hits. In this webinar, AOE account manager Laura Merritt takes the audience on a deep dive into ways an organization can protect their brand.

Customer/client segmentation is a process by which you organize your clients with regards to their needs and your services. The process allows a company to select and de-select clients to service, prioritize clients, define and deliver tailored value propositions for client segments, as well as develop and manage effective channels for serving these clients. It is a proven method in the automotive, aerospace and retail sectors, and it can be incredibly effective in our industry too! In this webinar, AOE President Kimberly Kayler discusses why client segmentation is important and how it can be the key to success in today’s competitive market.

AOE President Kimberly Kayler sits down with Kevin McMullen, vice president of the Wisconsin Concrete Pavement Association, to discuss how he planned and executed his very own succession plan for his impending retirement. Kevin walks us through the process and action plan that was put in place to make sure his successor was not only set up for success but also the right candidate for the position.

Employee burnout, retention and stress are key topics in today’s business circles, and how leaders respond to these unique dynamics can make or break an organization’s success. So, what is the role of leadership in today’s organization? A recent Harvard Business Review article noted that when we trust our workplace leadership, we experience 74 percent less stress, 106 percent more energy at work, are 50 percent more productive and experience 40 percent less burnout. AOE is committed to sharing ideas on how leadership plays a role in meeting the needs of today’s workforce. AOE President Kimberly Kayler sat down for an information conversation with John M. Collins, founder of Critical Victories, talk about tips on how to evaluate leadership competencies, how high-stress environments impact teams and how we can all become better leaders.

Since its inception in 2016, TikTok has taken the world by storm. The short-form video-sharing app has more than 1 billion active users and is widely popular among Gen Z—making it an ideal platform for marketing to younger consumers and recruiting potential new hires. In this quick Q & A, AOE Marketing Managers Janice Clines and Vikki Sicaras, who is certified in social media marketing and leads our Social Media Practice Group, explore some of the pros and cons of TikTok.

Public relations is an ever-evolving industry. Having started in 2001 as a public relations firm, AOE’s roots in PR are extensive. We work hard to stay ahead of changes and develop relationships with editors that lead to high quality content published in respected industry publications. Join Janice Clines, marketing manager for AOE, as she sits down with Kristin Dispenza, senior account manager and Public Relations Practice Group leader, and Jessica Porter, account manager for AOE. Porter recently came to AOE after serving for years as an editor and writer for various construction industry trade publications and has extensive knowledge and experience with PR. This quick webinar provides insight on how you can construct a PR campaign that will appeal to both print and digital editors.

Does your organization have a succession plan in place? Succession planning is having a strategic, systematic and deliberate plan to ensure an organization’s future capability to fill vacancies consistent with the merit principles. In this quick webinar, AOE President Kimberly Kayler covers everything you need to know to help you get started.

Succession planning is typically thought of as a strategy for substitute planning or training someone as a replacement. However, succession planning is best accomplished when it links the needs of the organization, both today and tomorrow, as well as identification of the roles needed to meet those strategic objectives. In this fireside chat, AOE Marketing Manager Janice Clines sits down with AOE President Kimberly Kayler to discuss why succession planning is essential for every organization.

Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play. If you have a new product, technique or service to market, the right trade show can link you to the right audience to get your name out there and the leads you want. However, there is a lot more to exhibiting at a trade show than just showing up. A targeted message makes all the difference when competing with hundreds of other booths. In this webinar, presenters Diana Sanicki, head of marketing for Doka, and Kari Moosmann, AOE senior account manager, will discuss how every element of your tradeshow booth and pre-show marketing efforts must all be carefully focused on selected messages, and how wrapping these messages into a corporate theme will help get more traffic in your booth and connect you with your tradeshow attendees.