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Your website is a powerful tool that creates new ways for you to interact with your clients and members.
Deliver your key messages to your audience with the use of a well-designed website.
Planning is the only true way to know that you are accomplishing your goals and objectives, in fulfillment of the greater vision and mission of your organization.
Website Design
The internet is the medium of choice for most of us when we want more information and AOE’s experts know what works and what doesn’t. The AOE team of marketers, writers and coders are experienced in auditing your site and then helping you create and maintain a web presence that gets you noticed. Or, if you’re looking for a smaller-scale solution, AOE can quickly pull together a microsite that fits seamlessly with your organization’s existing website and branding guidelines.
Key Resources
FAQs about Website Design
What is included in website design?
Designing a website is a multi-step process that ensures the final product is functional, visually appealing and tailored to your goals. Here’s what’s typically included:
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Goal Setting: We collaborate to understand whether your focus is redesigning, modernizing or creating a website for a specific campaign.
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Brainstorming: Creative sessions help identify the website’s structure, tone and essential elements.
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Content Development: Drafting and organizing website scripts, placeholder images and relevant links.
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Wireframes and Layout: Creating a structural blueprint to map out the website's layout.
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Design and Feedback: Adding images, text and styling elements while incorporating your feedback to refine the design.
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Testing: Thorough testing by both the client and our team to ensure everything works seamlessly.
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Final Setup: Securing the domain name, integrating it with other platforms and launching the website.
What is the typical timeline for designing and launching a new website?
The timeline depends on the size and complexity of the website. Microsites, which are usually no more than five pages, typically take a couple of weeks to design and prepare for launch. Standard websites, which are more robust with multiple features and pages, require a minimum of four to five months from conception to completion. We take the time to ensure that your website reflects your goals while delivering a seamless and polished user experience.
How do you ensure a strong user experience within the design, and why is it important?
User experience (UX) is enhanced through extensive testing and client collaboration, with accessibility and navigability playing integral roles in ensuring clarity and usability. A strong UX ensures that visitors can easily find and understand the content they need, that the website communicates your message effectively and that it creates a positive impression, keeping users engaged longer. User experience is critical to achieving your website's goals and retaining visitors.
Why is mobile responsiveness crucial for a website, and how is it integrated into the design process?
With most website traffic coming from mobile devices, ensuring mobile responsiveness is crucial to making sure your site works effortlessly on any screen size. To achieve this, we follow best practices for both browser and mobile compatibility, adjust layouts and remove elements that don’t translate well to smaller screens. We also conduct mobile-specific testing to guarantee optimal functionality and aesthetics. Having a mobile-compatible website ensures that you meet your users’ needs wherever they are.
What is accessibility, and why is it important in web design?
Accessibility ensures your website is usable by people of all abilities, including those with disabilities. It is not only ethically important but also necessary to avoid potential fines or penalties for non-compliance. Key accessibility features include easy-to-read fonts and adequate spacing, proper button sizing for navigation on any device, high-contrast design for readability, alt text for images to support screen readers, captions and transcripts for video content, and simplified navigation features for usability. An accessible website broadens your audience reach and aligns with global web standards.
How can AOE help with my website design?
At AOE, we provide tailored solutions to meet your website design needs. Here’s how we can help:
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Website Audits: We conduct comprehensive reviews to identify areas for improvement.
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Initial Consultation: We meet to understand your goals, preferences and requirements.
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Client Advocacy: We ensure your interests are represented throughout the design process.
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Custom Website Development: Whether it’s a fresh site or a redesign, we deliver results aligned with your vision.
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Training: We provide training sessions for tools like Wix and managing datasets, empowering you to maintain and grow your site.
Our expertise ensures a seamless experience, from conception to beyond launch, helping your business shine online.